- brand premium
- марк. наценка [премия\] за бренд (сумма, на которую средняя цена марочного товара превышает среднюю цену немарочного товара из этой же продуктовой категории)See:
Англо-русский экономический словарь.
brand premium
Смотреть что такое "brand premium" в других словарях:
Brand equity — refers to the marketing effects or outcomes that accrue to a product with its brand name compared with those that would accrue if the same product did not have the brand name [Aaker, David A. (1991), Managing Brand Equity. New York: The Free… … Wikipedia
Premium Wine Brands — Premium Wine Brands, formerly Pernod Ricard Pacific, is a large Australian wine, spirits, and beverage company. It is a wholly owned subsidiary and regional entity of wine and spirits producer Pernod Ricard, the co leader of the global wine and… … Wikipedia
brand — name A tradename used to identify a specific product, manufacturer, or distributor. The sale of most branded products began in the UK at the turn of the century; some, such as Bovril (Trademark) and Horlicks (Trademark), were mid Victorian when… … Big dictionary of business and management
Premium Plus — is a brand of soda cracker produced by Kraft Canada under the Mr. Christie Brand. It is currently sold in three flavours in Canada: Unsalted(Original), Salted and Whole Wheat … Wikipedia
Premium Rich Media — (PRM) is the term used for online advertising that incorporates the use of photorealistic 3D, flash technologies and interactive online applications. It is incorporated into emerging advertising platforms such as in game advertising, 3D widgets,… … Wikipedia
Premium-Cola — Infobox Beverage name = Premium Cola bgcolor = type = abv = proof = manufacturer = Interessengruppe Premium distributor = origin = introduced = discontinued = colour = flavour = variants = related = Afri Cola website = [http://www.premium cola.de … Wikipedia
Premium — A premium can be: * a bonus paid in addition to normal payments * a marketing term for a bundled good or service * Risk premium, the monetary difference between the guaranteed return and the possible return on an investment * Insurance premium ** … Wikipedia
premium — {{Roman}}I.{{/Roman}} noun 1 extra value/price ADJECTIVE ▪ hefty, high ▪ The company is charging a pretty hefty premium for access to their network. ▪ small ▪ additional … Collocations dictionary
brand — ▪ I. brand brand 1 [brænd] noun [countable] MARKETING a name given to a product by a company so that the product can easily be recognized by its name or its design: • Virgin s aim is to ensure that all its products and services match and exploit… … Financial and business terms
brand — {{Roman}}I.{{/Roman}} noun 1 type of product made by a particular manufacturer ADJECTIVE ▪ leading, major, premium, principal, top ▪ the world s leading brand of vodka ▪ famous … Collocations dictionary
Brand Equity — The value premium that a company realizes from a product with a recognizable name as compared to its generic equivalent. Companies can create brand equity for their products by making them memorable, easily recognizable and superior in quality… … Investment dictionary
